Privacy Policy


This Privacy Policy covers the privacy practices of Software Mania and our Affiliates (“Software Manai” “we” or “us”), along with the Sites on which this Privacy Policy is posted (the “Sites”). This Policy does not apply to those of our Affiliates, which due to their different business models, have developed their own privacy policies.

WHAT WE DO: We millions of users to research and evaluate the right software solutions and services for their organizations. As part of our comprehensive directory of products and services, we provide verified user reviews, original research and personalized guidance. Users may also connect directly with software vendors that choose to participate in our lead generation programs.

OUR PRIVACY PRACTICES: While using our Sites and Services, and as part of the normal course of business, we may collect personal information (“Information”) about you. We want you to understand how we use the information we collect, and that you share with us, and how you may protect your privacy while using our Sites.

YOUR CONSENT: When you provide your Information to us, you consent to the collection, storage and use of your Information by us, our Affiliates and third parties in accordance with the terms set out in this Policy. “Affiliate” is any legal entity that controls, is controlled by or is under common control with Gartner (our parent company).

Before submitting your Information to us, please read this Privacy Policy carefully. By accessing and using our Sites and Services, you are accepting the practices described herein.


  • What information we collect from you and why we collect it.
  • Cookies and other web technologies.
  • Third-party use of cookies and other tracking technologies.
  • How we use your Information.
  • With whom we share your Information.
  • How you may access your Information.
  • Your choices with respect to the collection and use of your Information.
  • How we safeguard your Information.
  • Children’s privacy.
  • Visiting our Sites from outside the India
  • Changes to this Privacy Notice.
  • How you may contact us.

SOCIAL MEDIA: If you connect to our Sites through third party social media Sites like LinkedIn, we will receive Information from your social media account as further described below. You may choose not to provide Information to us, but some Information about you is required in order for you to enjoy the full benefits of being a registered user of our Sites.

If you log on to our Sites you will be see various social media account, we will receive, where possible:

  1. Your profile Information and will automatically populate your profile on our Sites with your name, job title, company name, profile photo, industry and company size.
  2. Access to your connections /network to show you reviews written by your connections (Note: we will not access your connections’ contact information or send messages to your connections).

THIRD PARTIES: We may also obtain Information about you from our Affiliates, business partners and independent third-parties. For example, if you visit our Sites by “clicking-through” from a site operated by one of our business partners, and you have registered with that partner, then Information you provided to that partner may be shared with us to improve and personalize your use of our Sites.

COOKIES: We automatically collect some information about your computer activity when you visit our Sites to help us customize your user experience. We will collect session data, including the time at which you visited our Sites, your IP address, web browser software, referring website and information collected through cookies, web beacons and other tracking technologies. We will also collect information about your online activity, such as content viewed, pages visited and keywords searched.

The technologies we use for this automatic information collection may include:

  • Cookies. Cookies are small files placed on the hard drive of your computer. Unless you have adjusted your browser setting to refuse cookies, our system will issue cookies when you direct your browser to our Sites.
  • Flash Cookies. Flash Cookies are local stored objects used by certain features of our Sites to collect and store information about your preferences and navigation to, from and on our Sites. Flash cookies are not managed by the same browser settings as used for browser cookies.
  • Web Beacons. Web Beacons are small electronic files (clear gifs, pixel tags and single-pixel gifs), which may be used by parts of our Sites to track the number of users who have visited those pages and other related website statistics (e.g., verification of system and server integrity).

We use these Web Technologies for the following general purposes:

  • To help us recognize your browser as a previous visitor and save/remember any preferences you may have set while visiting our Sites. (e.g., we may use cookies to remember your registration information so you need not log into our Sites each time you visit.)
  • To help us customize your user experience on our Sites and on other websites across the Internet. (e.g., when you access a web page on our Sites, a cookie is automatically set by us, our service providers or our partners to recognize your browser as you navigate the Internet and to present you with information we believe may be of interest.
  • To help measure and research the effectiveness of Site features and offerings and advertisements (e.g., we work with third-party service providers to collect data about your use of the Sites for purposes of conversion tracking and serving ads targeted to your interests as you visit other websites across the Internet).

You may opt out of any of the above-referenced uses through the Do Not Track functionality in your web browser. Some browsers offer similar settings for HTML5 local storage, and Flash storage can be managed here. Please note, however, that if you refuse to accept cookies, you may not be able to access some of the benefits offered on our Sites.

Third-party use of cookies and other tracking technologies.

Some content or applications, including ads on our Sites, are provided by third parties, such as advertisers and content providers. These third parties may use cookies in conjunction with other tracking technologies to collect Information about you and your activity when you use our Sites in order to provide you with interest-based (behavioral) advertising or other targeted content. To learn more about interest-based advertising generally, including how to opt out from the targeting of interest-based ads by some of our current ad service partners, click here. For controls specific to advertising and analytics services offered by Google, click here and here.

We do not control these third party tracking technologies. If you have any questions, you should contact the responsible provider directly.


We use the Information you share and we collect about you primarily for the legitimate interest of administering our business; (i) for registration and to manage your profiles and listings, including to facilitate your access to and use of our Sites; (ii) to enable us to publish your reviews and other submitted content; (iii) to respond to your questions and requests and otherwise customize your digital markets experience; (iv) to measure interest in and improve our products and services; (v) to notify you about special offers available from us, our Affiliates or Partners, which may be of interest to you; (vi) to resolve disputes and troubleshoot problems; (vii) to prevent prohibited or illegal activities and disclose to legal or government authorities upon lawful request; (viii) to enforce our policies; and as otherwise described to you at the point of collection.


We may, in administering our Sites and Services to provide you the best possible online experience, share your Information with our Affiliates and with the following entities:

  • Third-party vendors who help us administer our Sites and Services may access and collect Information only as needed to perform their functions and are not permitted to share or use the Information for any other purpose (e.g., marketing, customer service, business analytics, payment processing).
  • Software vendors. As part of our lead generation program, software buyers consent to allow us to share their Information with software vendors participating in the program who meet their business needs.
  • Social Media Services. If you opt to access social media websites and services through our Sites (such as LinkedIn), you are sharing your Information with those sites under their privacy policies.
  • Legal Process. We will share your Information in response to court orders and legal process; to defend against legal claims; or as otherwise required by law; when we believe it is necessary to investigate and prevent or protect and defend our rights, property, or safety as well as those of our customers; or in connection with a corporate transaction, such as a divestiture, investment, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.

We will notify you before we share your Information with third parties for reasons other than those listed above, and you will have an opportunity to opt out of such sharing. We also may share aggregate or anonymous information about you (which does not contain any personal information) to develop content and services and further improve your digital markets experience.


We ensure that the Information we collect about you is accurate, complete and used for its intended purpose. You may access, review, correct and update your Information or close your account by sending an email to use per the notice section at the end of this Privacy Policy. 

While we generally retain Information for so long as it may be relevant to the purpose for which it was collected or submitted, we also may retain certain Information associated with your account in our archives for analytical, archival and business continuity purposes.

To exercise these rights, please contact us via the contact information at end of this Privacy Notice.


You have choices with regard to how your Information is collected and used.

  • Informed Consent. We will always inform you at the point of collection as to how your Information will be used so that you can make an informed decision. You may choose not to provide us with any Information about yourself and your preferences, although it may be needed to customize and get the most value from your digital markets experience.
  • Unsubscribe. While data privacy laws permit us to send you communications related to administration of your services without including an unsubscribe option (e.g., service announcements and messages relating to your account), we will, where legally required, provide both registered and unregistered users with an option to unsubscribe from our non-administrative emails, such as our promotional and marketing communications,.
  • Access and Review. As described above, you may access, review, correct, update and delete the Information we hold about you as described above.
  • Set Preferences. Also as described above, you may set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of the Sites may be inaccessible or not function properly.


We are committed to safeguarding the Information you share with us. While we, like any website provider, cannot guarantee your security on the internet, we have, in accordance with applicable law, implemented appropriate administrative, technical and physical security controls to help prevent unauthorized access, maintain data security and ensure proper and effective use of the data we collect.

In addition, only authorized employees are permitted to access Information, and only for permitted business functions. And we use encryption when transmitting your Information between your system and ours, and we, together with our Partners and third party providers, employ firewalls and intrusion detection systems to help prevent unauthorized persons from gaining access to your Information.

In the end, you are responsible for activity on our Sites conducted with your credentials and for maintaining the secrecy of credentials that may be used to access your Account or Service; and you must immediately report to us, per the contact information at the end of this Policy, any suspected unauthorized activity.


Our Sites are intended for general business audiences and not for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn that we have collected or received Information from a child under 13 without parental consent, we will delete or destroy such Information as soon as reasonably possible. If you believe we have collected Information from a child under 13, please contact us via the contact information at the end of this Privacy Policy.