What are the Current Trends in Website Design

Designing has evolved dramatically over the decade. Technological leaps have forced people’s perception and understanding of art and design presentations in human life. Imagery and visuals, delight and appeal. Display of words that float and are asymmetrically bound to present add a charm to readers.

Website design companies focus on trends ranging from structuring formats, to banner designs to icon graphics to color orientation and even FONT! The role of designing has gained paramount importance in the last few years. With a boom of smartphones in India, app designs and UX interaction designing has suddenly gained immense popularity and momentum.

The 2019 anxiously brings following 6 evolving user interface design trends!

1. EVOLVING RESPONSIVE MOBILE DESIGNS

India are still evolving to the global design standards, responsive or mobile based designs are already a norm. With a clear focus to give delightful user experiences to a mobile user first, designing today focus how to layout the product information or web content information of a company in a mobile-friendly way.

With nearly 76% and above users shifting their user interactions on the devices especially mobile, it is but natural that your website is mobile designed and attractive enough to engage users easily. The webflow primarily looks after the mobile users. UX designing and User Interactions have become pertinent for designers and developers to absorb as an important skill-set.

2. INTERFACE DESIGNS ARE OUT! CONVERSATIONAL DESIGNS ARE IN!

Interactions today have just shifted with user as a prime focus rather than market the service or product. Do you really have the kind of information or data that ME as a User is searching for? That is the key that is driving the design today.

Website designs currently have extremely user search based UX/UI designs. With mobiles and google search having talking facilities, voice interactions is soon to take over. Till then designs have changed their focus to allow users to make informed choices in seeking information or buying products online. Mailers too have changed the way they interact with their users.

Homepage designs being just implying information about the business line, rather showcase panels of information as to how the user can engage and make choices. Mere interface designing with a user focus is not enough and hence conversational designs where interactions are sharpened are here to stay and evolve.

At the backend, the trend to use readymade UI softwares and solutions will be an interesting feature to lookout for. Photoshop has some serious competitors coming 2018 onwards.

3. COLOUR, COLOUR EVERYWHERE!

Glad that colors are back!!!!… With flat design 2.0 pacing fast pastel tones, and flat light block colors is all good to go. Trendy, bright and organic shapes and colors are easily coded thanks to the ever evolving CSS technology. Designers are being more adventurous by throwing vivid and gradient colors in their UI designs. Gradient colors played a very minimalistic role in 2018, but 2019 flush and hot colors are back. Striking visual treatment is a must when designers think of giving a design brand for their client’s online interactions.

4. TYPOGRAPHY IS BOLD AND BOLD IS BEAUTIFUL

While design gained prominence till the device trend arrived, content today is at the center. Dealing with multi level browsers and platforms like Chrome, Windows Internet Explorer, Opera, Mac Safari, readability is very critical. Font selection is very important. Thanks to Google fonts we as designers do get a myriad of choices to have a website with neat, clean and crisp serif and non-serif fonts. Neo San Serif fonts like Dosis, Helvitica, Arial etc are still the kingpins. Serif fonts like georgia, roboto etc still have a tough time to be powerful and engaging on the websites.

BOLD and LOUD Typography is in vogue. Bold trends in customized fonts is seen since legibility of the font is very important for device centric designs.

ANIMATIONS ARE BACK ALBEIT IN VIDEO ELEMENT FORMS

Yes, Animated stuff never really went. Whilst designers just could not do with flash a few years back, CSS and Scripts just washed it out from the market a decade back.

With multi browsers playing the ruler, it has been nearly 10 years that website design evolved focusing on how design can interact with the user albeit with silence. With trends settling especially having responsive centric designs, animated and tell-story format is back.

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