Five Tasks Small Companies Should Outsource.

Spend less time on activities that won’t advance your company.in below article we are discussing five things small companies should outsource to others.

Platforms for workflow and process automation are available for companies of all kinds, ranging from Sharepoint and Salesforce for large enterprises to Zapier and TallyFy for small- to medium-sized enterprises. Process automation, however, only lightens a business’s workload to a certain extent.

Any decrease in overhead allows you to shift more revenue towards operational development while also freeing up time for a startup or small company. Risk management, operational cost control, and continuity are all benefits of outsourcing. Your ability to balance work and life will also increase.

Here are five simple tasks you can delegate in order to free up some time and help your company grow.

Article marketing
The use of digestible content that is intended to inform your target audience without being overly “salesy” is known as content marketing. While generating leads is the main goal, content also helps you build relationships with those leads to increase your chances of making a transaction.

The best method to sell something, according to Moz.com founder Rand Fishkin, is to not sell anything at all. Gain the attention, regard, and confidence of potential customers.
One CEO who is specifically in charge of content marketing works for more than 40% of businesses. Sadly, it’s possible that small companies like yours lack the funding for that.

I advise outsourcing content creation and distribution rather than devoting your time to it or working with a marketing staff to handle it. 75% of marketers outsource content in some manner, according to a LinkedIn report based on a survey of marketing professionals.
A freelance writer is a good place to start, as is working with a firm. Both choices will help you save money while improving your interactions with customers.

Bookkeeping

According to research from the American Psychological Association, multitasking or managing several tasks at once can result in a 40% reduction in productivity. You put yourself under more stress overall and your tasks take longer to finish.

The head of Keller Williams Realty, Gary Keller, claims that juggling is an illusion. “In fact, the balls are being caught and thrown in quick succession separately. Actually, it is job switching.”

Multitasking typically costs the world economy $400 billion a year.
When managing the finances of your company, errors are something you really don’t want to make. In almost all of my endeavours, I have contracted out accounting. When you outsource, you frequently benefit from a team’s expertise. For many of my back-office duties, I’ve used services like Indinero.com.

Payroll
Given the numerous regulations, laws, and requirements, I strongly advise outsourcing your payroll. Calculating employee hours and compensation is just the tip of the payroll iceberg. Payroll errors can result in tax investigations and cost your company thousands of dollars.
Due to errors, omissions, and improper filings, the IRS assessed more than $2 billion in penalties against small companies in 2014.

Outsource your payroll to a trustworthy service rather than managing your own payroll or keeping the overhead of a full-time accountant. You can focus on managing your business by avoiding costly mistakes with the assistance of organisations like Wagepoint or Intuit.

Conversion optimization
Online marketing is how most companies generate leads, and the content you create helps to turn those leads into customers. The average conversion rate across most sectors, according to Search Engine Land, is just over 2%, with conversion rates of 5% or higher seen on the top 25% of websites.

There are many things you can do to increase your conversion rate, but it takes effort. Depending on your business model and margins, even a modest increase in conversions can increase annual revenue by tens of thousands to hundreds of thousands of dollars or more.

The founder of ConversionXL, Peep Laja, writes that “discovering what counts is important.” “If you work it out, you’ll know where and what to optimise. Testing and research can help you determine what really counts.”
You should collaborate with a company that specialises in conversion optimization rather than attempting to manage, test, and monitor the ongoing cycle of changes.

Administrative and planning activities
It’s simple to become mired in a daily grind of numerous small chores that take up your time. To expand your company as a small business owner, you must concentrate on your essential procedures. By hiring a virtual assistant, you can save a lot of time that would otherwise be spent on repetitive tasks like setting up appointments and sending emails by only paying for the hours that tasks are actually managed. You can concentrate more on the big picture and less on busy work when you use software to automate employee scheduling duties.

Give your weaknesses to others.
There are many things you can delegate. Examine your team, your procedures, and the ongoing job you need to complete. If you and your team are having trouble in certain areas, think about outsourcing. Additionally, consider the expense distinction between a full-time hire and outsourcing. The distinction itself might aid in your decision.