UK regulator launches the Amazon, Google official test by false reviews

&NewLine;<p><strong>What is the news&quest;<&sol;strong><&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>The UK competition authority launched formal research on Amazon and Google&&num;8217&semi;s Alphabet on Friday about worries tech titans didn&&num;8217&semi;t do enough to counteract false reviews&period; The move follows a CMA survey that started in May 2020 and evaluated numerous platforms&&num;8217&semi; internal mechanisms and procedures for identifying and managing fake reviews&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p><strong>Further information<&sol;strong><&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>CMA has indicated that it will now collect more information to assess if the companies have breached consumer law by taking inadequate measures to safeguard customers from false reviews&period;<&sol;p>&NewLine;